IA London was founded in 2017 by Cambridge-based designer Ira Iceberg, who creates distinctive and darkly evocative garments.

Ira is inspired by globally impactful events and cultural phenomena, which are manifested in an evolving series of artworks, where her hand painted designs are digitally printed onto individually receptive garments.

We’ve believed in Ira ever since we first found her at London Fashion Week. Just one year after her first ever runway show, IA London was listed as a winner of the globally acclaimed Fashion Scout ‘Ones to Watch’ award for SS20.